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Bajaj Auto unveils “XCD 125†with the revolutionary DTS-Si engine
Launch to drive upgradation of 100cc customers to superior 125cc XCD DTS-Si
Bajaj XCD 125 DTS-Si to offer 150cc features, 125cc performance and 100cc mileage
Goa, 9th September 2007: Christened “XCD 125 DTS-Si â€, (Pronounced Exceed 125 DTS-Si) Bajaj Auto has launched its much-awaited motorbike with the all new ‘Digital Twin Spark - Swirl induction’ (DTS-Si) engine. Designed and developed completely by Bajaj Auto R&D, Bajaj aims to upgrade 100cc customers with this revolutionary product.
XCD 125 DTS-Si offers an unprecedented combination of 150cc features, 125cc performance and 100 cc mileage.
150 cc features :
Features hitherto available only in select top end 150 cc motorcycles but present in XCD 125 includes:
Digital Speedometer – a first in the mass segment
LED tail lamp – another first
Headlamp with twin prismatic pilot lamps
Zero maintenance non-contact wheel speed sensor.
Other features unique to XCD 125 are :
Folding number plate allowing lower front fairing for better aesthetics.
A special drive chain cover with a built in noise-damping feature.
Full DC electrical system for easy start and constant illumination
Unique utility box attached to saree guard
125 cc performance :
With high torque at low engine revs (10.85 Nm @ 5000 rpm) the bike has very high pick-up and eliminates frequent shifting of gears even at low speeds. This makes it ideally suited for riding in stop-and-start traffic conditions.
100 cc mileage :
At 109 kmpl, the XCD 125 DTS-Si is the most fuel efficient motorcycle in the country. This has been achieved through the Digital Twin Spark Swirl Induction technology developed by Bajaj Auto R&D.
Bajaj expects customers to move up from the traditional 100cc products to this superior product.
S. Sridhar, CEO-2 Wheelers Bajaj Auto, said,†We are very excited with the launch of XCD 125 DTS-Si as it offers a huge opportunity to upgrade the 100 cc customers with a bike which offers the best of all worlds – 150 cc features, 125 cc performance and 100 cc mileage. We are going to change the rules of the game with the launch of this new platform by offering customers a much superior value proposition than the currently overpriced and under performing 100cc products â€
The XCD 125 DTS-Si will be produced at the company’s Waluj (Aurangabad) plant initially. Subsequently, the company plans to roll out part of the production from the new Pantnagar plant. The targeted sales is 20,000 units in September, and 50,000 units by November.
Amit Nandi, General Manager (Marketing) said, “Bajaj is the market leader in the top one third and the bottom one third of the market with more than 50% market share in both segments. With the XCD 125 DTS-Si we are targeting leadership in the middle one-third of the motorcycle marketâ€
The Bajaj XCD comes in four colors and has an attractive ex-showroom price of Rs.41000(Pune).
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