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Motorcycle manufacturer Royal Enfield Thursday inaugurated the company's 10th 'brand store' in the country at Kochi.
"Besides being a sales and service outlet, the company plans to develop it into a 'concept' shop for a unique motorcycling experience," Anupam Thareja, director of Royal Enfield said here.
"The brand stores bring alive the unique brand value of our products and allow for pre-purchase product intimacy and understanding," said Thareja.
All Royal Enfield products and accessories will be available at the shop.
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